Launch video views
Web traffic from social
Launch video & Social Media Marketing
The Client: Matchmakers International offer a range of equestrian wear for riders of all ages and all competitive standards through their brands.
The Problem: Their Tottie brand was suffering from a negative reputation due to a combination of outdated clothing ranges and being undersold at POS as a bargain range. Matchmakers brought in new designers to completely overhaul the range and ewe agency were asked to help relaunch the brand on social media and change those perceptions.
Our Plan: We ran a targeted model search campaign across Facebook to ensure that we were getting real riders of the right age involved as brand ambassadors. From over 800 entrants we ended up with our final 6 for a photoshoot of the entire new SS15 range.
Behind the scenes footage, as well as the final shots were used to create a finished launch video, as well as social content, teasers and video snippets to raise intrigue and excitement around the new range.
The Results: Even before launch, the #IamTottie model search had a social reach of over 45,000. In the run up to launch, we created a suite of teaser images and videos culminating in a launch video that was viewed 39,060 times on Facebook alone. The model search and launch campaigns together increased social traffic to the website by 961% compared to the same period the previous year.
It's vibrant, it's fun and really describes the energy going on in the brand
Tottie is a must for every fashion forward equestrian