increase in social sales (YOY)
followers across Facebook, Twitter, Instagram and Pinterest
total social reach
Social Media Marketing
Our Client - High Street TV, a retail company that markets and sells the Nutribullet (the world’s leading vegetable and fruit extractor that creates healthy and nutritious drinks) through its TV channel, the High Street TV website and partnerships with retailers such as John Lewis and Argos.
The Problem - In 2013 the High Street TV brand had one fragmented social channel for the overall brand, with customers posting negative comments and receiving no engagement or feedback from HSTV. We were challenged to establish and grow their social presence, our targets were:
- Build the brand Nutribullet online in the UK
- Establish an engaging social presence
- Drive traffic to the website
- Increase online sales directly through social media
Our Plan - We needed to create a hub of activity where our audience wanted to be; to engage with present and potential customers through content that was relevant and interesting; and to use the space to converse, not just sell! We also targeted influential bloggers and commentators, sportspeople, models, and celebrities with an interest in health and well-being.
The Results - The redesigned and reinvigorated social feeds have provided a bustling, fun, engaging space. Brand awareness is vastly improved with over 133,000 followers across the 3 channels, even larger reach and celebrity fans such as Freddie Flintoff, Ruth Langsford and John Terry. Customer service response times, positive engagement & commentary have also combined to ultimately deliver direct sales through social media which have increased by 2,844% since campaign the social launch in January 2014.
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